Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. Consider using gamification tactics to reward community members who download your event app or engage with your event content most frequently.

Conference 218

Conference Library Resources Content 218

AssociationChat

JUNE 7, 2022

Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Transformation is Coming in the Association Management System (AMS) Market. Our Hub features numerous downloadable pieces, with more added regularly! Introducing the Association Chat Knowledge Hub. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

Higher Logic

NOVEMBER 10, 2016

Bruffey added, “Our system enables non-profit organizations to customize their management processes to fit their particular needs, and we wanted an online community platform where users could ask their peers and our experts for advice and easily download documentation and training materials. Implementing Higher Logic. A vital resource center.

Library 180

Library Maryland Project Software 180

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Download it now.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

GrowthZone

APRIL 23, 2020

Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING.

Resources 158

Resources Software Video Class 158

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. The Noun Project is an ever-growing collection of copyrighted icons that you can download and use without any design software. Plus, there is a robust library of over 4,000 icons, images and fonts. Check this out! The best part? A bit of background?

Tools 120

Tools Library Software Project 120

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Step 15: Downloadable Material. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Library 120

Library Handbook Directory Conference 120

Spark Consulting

APRIL 19, 2013

I know it’s a little late, but I was busy launching the new whitepaper on associations and CRM last week (you have downloaded your free copy , right?). The concept of the Maker Society. The ZMOT (Zero Moment of Truth), also via Sheri Jacobs, which addresses the role of online research in the sales process.

Social Media 150

Social Media Library Innovation Washington 150

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Individual Communities for Individual Brands.

Kansas City 136

Kansas City Library Kansas Team 136

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

Higher Logic

OCTOBER 8, 2018

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives. From there…. Are you excited to learn more yet?

eBook 109

eBook Directory How To Member Experience 109

Higher Logic

JUNE 15, 2017

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. Empower your sales team to review what pages customers are visiting, the files they’re downloading, and the discussions they’re participating in.

Products 191

Products Revenue Library Cost 191

Associations Now

MARCH 14, 2019

That means part of an association’s job in marketing its conference is to help interested attendees make the case to their bosses that the value they will get out of the event—and bring back to their colleagues—outweighs the cost. You may have convinced a potential attendee that she can’t miss your conference, but guess what?

Conference 75

Conference Discount Library Cost 75

Mariner Management

SEPTEMBER 12, 2021

Or readily available tools such as Linkedin Learning , MindTools , Free Management Library that you can add to complete or complement your training resources. As always, we encourage you to download the toolkit developed by Peggy and Kristine* for more details and examples on building your program.

Leadership 62

Leadership Committee Library Resources 62

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. These certificates should be downloadable and printable, so learners can keep them for their records.

Software 52

Software LMS Certificate Learning Management System 52

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. How do you incentivize participation in communities?

Library 153

Library Social Media Resources System 153

SilkStart

MAY 23, 2017

If you’re not a professional designer, trying to create graphics for online marketing can take up time you just don’t have. That’s why I think Canva will become an essential tool in your association’s marketing toolkit. Most association marketers don’t have any need to create these on a regular basis. Why does it matter?

Library 60

Library Software Tools Newsletter 60

Disciple Media

JUNE 7, 2022

Being able to offer a complete library of related materials through the same platform. They can also provide a platform through which people can download your app. Referral marketing – Referral marketing means promoting a 3rd party product within the app. Create the Life You’ve Always Wanted. Don’t believe it?

Library 36

Library Social Media Software Communications 36

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Disciple Media

MAY 16, 2022

How should you market yourself? If you record your training sessions you can create an online library for clients to access. You can also make this library available for a fee to people who are not currently clients. A) Get to Know Social Media Marketing. How can you get clients? And much more.

How To 36

How To Social Media Certificate Library 36

Disciple Media

JUNE 6, 2022

Take advantage of video libraries. With so many different kinds of mobile devices on the market, compatibility is a major concern. Maybe you want to charge a modest fee to download the app, or have your own shop, or place adverts, or hold exclusive live streaming events. Review recent sessions and measure progress.

Social Media 36

Social Media Video Library Guidelines 36

Association Adviser

NOVEMBER 13, 2013

At the end of the meeting, we learn that many of the executives connected with presenters and used the tablet to ask numerous key questions, to open many of the presenters’ emails, to download important key documents, to attend several important one-on-one sessions, to click on many of the dynamic sponsor ads, and to answer all the surveys.

Strategy 60

Strategy Library Content Revenue 60

AMR Management Services

JUNE 26, 2012

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Association for Rural and Small Libraries. Animal Health Foundation.

How To 64

How To Library Kentucky Press Release 64

Disciple Media

JANUARY 10, 2024

Manage and share your courses and content: Easily create and manage content and courses, including building a library of resources that will aid your members on their transformation journey. Creating a buzz around your app through marketing campaigns and social media teasers can significantly boost initial interest.

Revenue 36

Revenue Content Social Media Cost 36

Associations Now

MAY 17, 2013

The issue of free access to research on the internet received significant media attention last winter after the suicide of internet activist Aaron Swartz , who was facing criminal charges for planning to openly post academic articles he downloaded from the online subscription-based library JSTOR.

Library 40

Library Innovation Technology Industry 40

Higher Logic

DECEMBER 14, 2015

Look at library entry views and downloads. Any community that is full of marketing messages, top-down communication, or where the community manager jumps on every question immediately with an answer of his or her own, is doomed as a community. Are community members more 
likely to renew/engage in other programs/evangelize/etc.?

Georgia 120

Georgia Library Content Recruiting 120

Achieve

JUNE 11, 2020

Zoom: Some virtual events require expensive software or fancy apps attendees need to download. COIVD-19 Nonprofit Resource Library. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. and our friends at Bloomerang have compiled.

Florida 52

Florida Press Release Social Media Education 52

Higher Logic

SEPTEMBER 15, 2016

And as for the resource library, there are already hundreds of content items available for members to see and download. The forum receives 2-3 posts daily, and members consistently respond to each other’s questions and comments – it’s rare for any question to go unanswered by a fellow member. CXPA's top community stats.

Certificate 120

Certificate Texas Resources Member Experience 120

MemberClicks

JUNE 13, 2023

It will contain your membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. They’ll be able to see what’s on the market as soon as it’s been posted, allowing them to act on opportunities earlier. If you’re asking yourself, “ what is an AMS?

LMS 52

LMS Certificate Learning Management System Software 52

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). But members are all busy with their days, which are more like a public library. Set those expectations— are we creating our public library? The Kick-Ass Community Managers.

Social Media 120

Social Media Library Resources Guidelines 120

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hosts: Fonteva & Protech Speakers: Jenifer Alonzo, Association Practice Lead, Fíonta Erin Lemons, Senior Director of Marketing, Fonteva & Protech Wed 2/8 at 1:30 p.m. –

LMS 40

LMS Video Technology Revenue 40